Alerise is a product development and commercialisation consultancy building strong foundations for market ready products.
Alerise supports founders, manufacturers, and teams across food and beverage products from early ideas through to delivery, providing guidance and thought leadership with hands-on support to balance product development with commercial and operational realities.
Who we work with
We work with founders, scale-ups, manufacturers, and established teams developing or co-creating new products, improving existing products, or preparing for retail and wider market expansion.
Founder Profile
Alerise is founded by Tolu Coker, a product development and commercialisation specialist with nearly two decades of experience across food manufacturing, retail, and supplier environments.
I’ve spent my career working at the intersection of product innovation and commercial delivery leading product development, sourcing, and buying decisions across major UK food businesses. My background spans hands-on product and process development in food manufacturing, as well as senior buying and category leadership roles within retail.
Most recently, I led large scale, high value categories within retail, shaping long term growth strategies, negotiating with branded and own label suppliers, and delivering commercially viable product ranges in complex and fast-moving environments. Prior to this, I held senior product development and innovation roles within manufacturing, managing multi-project pipelines, leading cross functional teams, and taking products from early concept through to launch at scale.
This experience means I understand both sides of the equation how products are built, and how they need to perform commercially once they reach market. Through Alerise, I work directly with founders, manufacturers, and teams to bring structure, clarity, and momentum to product development and commercialisation decisions, helping ideas move forward with confidence and commercial sense.
What we do
Each area of support is delivered with a practical, commercially grounded approach, shaped by experience across manufacturing, retail, and supplier environments.
End to End Product Development Support
Support across concept creation, formulation direction, packaging & design advice, and readiness for scale.
Working with teams to review ideas, diagnose gaps and opportunities, and shape product direction so early decisions support commercial and operational success later.
Commercialisation Strategy & Readiness
Shaping commercially viable propositions, pricing, and routes to market.
Helping teams assess readiness, test assumptions, and identify risks so products move forward with clarity and confidence.
Supplier & Sourcing Strategy
Bringing clarity to supplier selection and sourcing decisions.
Helping teams assess options, understand trade-offs, and align suppliers with product, commercial, and operational requirements.
Process & Pipeline Design
Creating clear, structured workflows to support efficient product development and repeatable launches.
Providing guidance to map pipelines, define decision points, and improve visibility so teams can plan effectively and move forward with control and confidence.
Retail Insight & Buying Expertise
Applying retail buying perspective to product and commercial decisions.
Providing informed challenge and guidance to help teams anticipate retailer expectations, strengthen propositions, and ensure products are positioned for credible, confident conversations and launch.
Market Launch & Ongoing Support
Providing flexible support through launch and beyond, helping teams manage delivery, navigate challenges, and maintain momentum.
Support can be project-based or retained, depending on where additional capacity or direction is needed.
Looking to move an idea forward or need end to end product support?
If you’re building something and want a thoughtful, structured partner from early thinking through to market delivery, let’s talk.
Contact us
If you’d like to discuss a project, retained support, or how Alerise can help move something forward email us at info@alerise.com or get in touch below.
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